WHERE
BEHAVIOURAL SCIENCES
MEET

A TRUE DATA DRIVEN PR COMPANY

We help creative brands grow their market share by tapping into uncharted audiences with the use of data science

Audience Segmentation

Started as an advertising agency, we are specialists in finding and mapping psychographic- and behavioural patterns inside (new) audiences relevant to your brand in order to realize efficient growth.

Storytelling

Content tells. Stories sell. Coming from creative industries ourselves, we know how to translate the beliefs of a brand into a natural sounding story with a media campaign to deliver it on target.

Brand Activation

Whether it’s by paid- or earned media, we know how to lead people from the ‘first impression’ to ‘being a fan’ by generating media coverage, microtargeting advertising funnels and influencer campaigns.

Data Science

Considering ourselves a tech company, we rely on our databases, developed systems, in-depth analysis techniques and different types of software to truly find the reasons behind successes to ignite scalability.

GENERATE STREAMS

The current day currency in the Music industry. Streams on Spotify, Deezer, Tidal, YouTube and all those other streaming services out there can make or break an artist’s career. Instead of staring at this mirage and wasting money on low conversing campaigns, we come up with strategies in order to get you those streams. Tip: Hard work and dedication is key here.

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SELL TICKETS

Sell Tickets

Selling tickets is becoming an art nowadays. Although everyone wants to be able to say they sold out with days or weeks, simply running Call-To-Action campaigns to sell tickets, weeks or months before an event or tour, isn’t going to sell out the venue. We are aware of the trends when it comes to selling tickets and are adapting our battle plans in order to get you a venue packed with people.

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HYPER TARGETING

Hyper Targeting

Imagine being able to reach decision makers with your content. We ‘bombard’ radio stations, records labels and other ‘important’ industry people by hypertargeting their addresses with content on websites, apps, YouTube and social media. And what about reaching the people at a concert from a different artist? Or targeting your own concert visitors and show them your merchandise on their way home!

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Ready to grow your fanbase?

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AN INNOVATIVE APPROACH

Where music creativity meets Ecommerce savviness

IDEA

Timeline

2020

May 30

RESEARCH

We research different audiences and markets. Across different continents and cultures to find Interests and online behavioral patterns to target.

May 30

TARGET

We target multiple audiences across different platforms by advertising different types of content to find out who will engage with our communications

May 30

UNDERSTAND

With the first results, we interpret the data of these caught engagements to determine what, and who, to focus on during the next campaigns.

May 30

RETARGET

By retargeting the people that already engaged with your content, we create that moment of recognition and thus a sense of authority to ignite fandom

May 30

CONVERSION

When people show engagement every time we target them, that’s a sign we can start asking them to start streaming your music or buying your tickets.

DATA

Now we know who’s streaming, buying or following you, we interpret all this data into understandable knowledge. We see our clients making strategic decisions for their artists and brands by knowing what other brands to partner with. Example: Maybe you could reach a great audience for your music by targeting or partnering with a sports brand!

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