So what is this.. Paúw?
‘Pauw’ (say: pow) is the Dutch word for peacock. A peacock wants to be seen, but for it to be seen. It needs to show its feathers which is what we do for our clients. Showing of their best features to the world in order to attract audiences. We’re the leading digital marketing agency in the music and Entertainment industry. Combining the creativity found in the music with the tech savviness from the E-Commerce is what ‘s giving us a unique approach to an industry not necessarily known for being the fastest in adapting to technological progress. We find new potential fans for our clients in audiences they didn’t even know exist and give them the interpreted data to engage in potential brand partnerships with sports brands, fashion brands and game developers. We put the emphasis on data because even though it’s trendy to say that ‘Content is King’ we like to add something to it: “Distribution is the Queen” and she wears the pants in this relationship”
CONTENT IS KING
BUT DISTRIBUTION IS QUEEN
(And she wears the pants in this relationship)
Could you sell a Ferrari to any lover of automobiles?
It doesn’t matter how good your song is. How unique your event is.
If you’re not able to to deliver it right on target, you’ll be shooting blanks hoping for a lucky shot.
Meet our creative nerds
We take pride in recruiting the right people
Sam van Ewijk
Stagiaire Online Marketing