QUALITY OVER QUANTITY
Shallow as it may be, one of the first things people do when talking to you is checking how many followers you have on social media. At paúw, we don’t see followers as a currency but as a group of people deeply engaged with your content. Think about it, would you rather have 100.000 followers with 100 likes on a post or 10.000 followers with 4000 likes on a post?
We’ll advertise on multiple platforms for you, going from social media to websites and apps. Thanks to these campaigns we’ll be able to see which audiences are showing engagement with your content. Because of our global experience with advertising campaigns, we know what platforms work best in different territories and from what platforms people are more willing to click towards a link outside the platform they’re currently on
Think about it, is listening to Dance music the only thing dance lovers to in their life? Or do they like certain sports, certain clothing brands, some well-known actors or perhaps a trendy beverage? We test multiple audiences to find out where engagement comes from in order to determine a course in which way our advertising ‘ship’ will sail during campaigns. We’ll tell you where your potential fans are ‘hiding’ and how to convert them to actual fans!
It’s crucial to have your social media platforms communicate in line with the advertising campaigns we’re running. When people ‘land’ on your channel after clicking on it from an ad we’re serving and your timeline isn’t relevant to the reason why they clicked in the first place, you’ll mess up that first impression.
We’ll create and set up multiple landing pages and direct traffic towards them in order to see who flows through the whole marketing funnel of Brand Awareness, Trust and Conversion at the end. The conversion here being a stream on Spotify, following your playlist, liking your page, subscribing on YouTube, buying your tickets or any other heavy form of Call To Action.
NOW IS THE TIME TO get more fans
At any time you can login to your own dashboard to see the current stats of the campaign. A perfect way To see how many people you’ve reached, how many Are showing affinity with your content and how much your fanbase has grown! Simply login to the portal on our website and you’re good To go!