MORE STREAMS & PLAYS
The current day currency in the Music industry. Streams on Spotify, Deezer, Tidal, YouTube and all those other streaming services out there can make or break an artist’s career. Instead of staring at this mirage and wasting money on low conversing campaigns, we come up with strategies in order to get you those streams. Tip: Hard work and dedication is key here.
TO SELL TICKETS
Selling tickets is becoming an art nowadays. Although everyone wants to be able to say they sold out with days or weeks, simply running Call-To-Action campaigns to sell tickets, weeks or months before an event or tour, isn’t going to sell out the venue. We are aware of the trends when it comes to selling tickets and are adapting our battle plans in order to get you a venue packed with people.
TO GROW MY FANBASE
Shallow as it may be, one of the first things people do when talking to you is checking how many followers you have on social media. At paúw, we don’t see followers as a currency but as a group of people deeply engaged with your content. Think about it, would you rather have 100.000 followers with 100 likes on a post or 10.000 followers with 4000 likes on a post?
MY MUSIC IN PLAYLISTS
Playlisting is one of the most powerful ways to really see your streams take off. However, getting into one is not an easy task if you’re not a household name already. That’s why we advertise your song into a Spotify playlist to mimic playlist placement. We’ll reach your right audience and make them familiar with your song, generating traffic to your profile.
DECISION MAKERS TO SEE ME
Imagine being able to reach decision makers with your content. We ‘bombard’ radio stations, records labels and other ‘important’ industry people by hypertargeting their addresses with content on websites, apps, YouTube and social media. And what about reaching the people at a concert from a different artist? Or targeting your own concert visitors and show them your merchandise on their way home!
MORE OVERALL AWARENESS
Creating brand awareness is one of the things we do in every campaign by advertising on the platforms of your liking to turn engagement into conversion. However, sometimes getting the word out there for the whole world to see and know can be the main goal already. We know exactly where we can target the most people at the right time in order to drop this digital flyer bomb for you.
Social Media Management is often overlooked but with a good content and posting strategy this can really make your brand grow like crazy! We see a lot of brands simply being too busy to think about their socials which makes sense because they should do what they’re good at instead of setting reminders to post a certain type of post at a certain time.
OUR PARTNERS IN CRIME
We utilize different platforms to reach your audience
At paúw, we know exactly how to reach different types of audiences. We have experience in numerous genres with their respective audiences. Each audience has its own unique online behavior, interests and keywords by which we can reach it. That’s why we buy media from different advertising platforms to reach your desired audiences.